The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios by Sandner, Philipp

The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Paperback) (ISBN-13: 9783834917744)

Vendor: Philipp Sandner
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios by Sandner, Philipp

The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

$54.99
The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios by Sandner, Philipp

The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

$54.99
Format: Paperback
Description
Description
x
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.



Author: Philipp Sandner
ISBN-10: 3834917745
ISBN-13: 9783834917744
Publisher: Gabler Verlag
Language: English
Published: 10/08/2009
Pages: 220
Format: Paperback
Weight: 0.65lbs
Size: 8.27h x 5.83w x 0.51d
By Philipp Sandner
By Philipp Sandner
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Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).

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