The Voice of the Customer for Product Development, 4th Edition: Your illustrated guide to obtaining, prioritizing and using customer requirements and (Paperback) (ISBN-13: 9780981759524)

José Campos, Principal Consultant and Founder, Rapidinnovation José collaborates with B2B technology companies around the world on the methods, tools and cultural shifts to rapidly and consistently deliver superior value to customers. José has spent his career working to define and deliver innovative products to market. For 30 years he has passionately focused on discovering new methods and approaches to discover and deliver superior solutions to the customer in the tumultuous world of high-tech He has written several acclaimed books: Voice of the Customer for Product Development - a methodology to discover, prioritize, and use customer requirements to create clearly differentiated products - faster than the competition. Also, Risk Management for Product Development - the strategies and methods to reduce the impact of uncertainty on your investment. Jose was coauthor of Project Management Toolbox in collaboration with Dr. Dragan Milosevic. His focus on high-tech and his technical background allow him to provide meaningful and practical coaching to technology professionals. He has traveled the world help R&D and Marketing teams improve their ability to create innovative products that customers love. Jean-Claude Balland Ph. D, JCB Associates Jean-Claude is a high-technology marketing executive, consultant, professor, and lecturer with extensive experience in sales and marketing management in Europe, the United States, and Japan for technology products. Jean-Claude helps companies develop breakthrough offerings and strategies. He is an adjunct professor at OHSU School of Engineering and Computer Sciences and at Portland State University where he teaches Technology Marketing and other courses related to creating breakthrough products. Prior to his present occupation, Jean-Claude was Director of Internet Marketing at Mentor Graphics Corporation. He worked nineteen years at Tektronix, Inc. and left after several years as the Division Marketing Manager of a large and highly successful division.