The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First (Paperback) (ISBN-13: 9781734779905)

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Author: Michael Tuggle, Mike Sullivan
ISBN-10: 173477990X
ISBN-13: 9781734779905
Publisher: Bizcompress
Language: English
Published: 08/10/2020
Pages: 236
Format: Paperback
Weight: 0.61lbs
Size: 8.50h x 5.51w x 0.50d