The Wearable Edge: Redefining Pharma Marketing in a Connected and Data-Driven World (Paperback) (ISBN-13: 9789347311307)

What if your heart rate could trigger a message of hope?What if your skin, your sleep, your steps-not just your symptoms-could guide pharmaceutical innovation?In an era where data pulses from the human body in real-time, The Wearable Edge explores a bold new frontier where pharmaceutical marketing meets biosensors, AI, and human behavior. This isn't a book about gadgets. It's a story of transformation-of pills that talk back, smartwatches that listen to tremors, patches that whisper vital signs, and pharma companies learning to hear what the body has been saying all along.Written in a compelling narrative style, this book journeys through: - The surprising history of wearables-from da Vinci's heart monitors to smart pills.- Breakthrough case studies from Roche, Dexcom, Takeda, and more.- How pharma brand managers are shifting from static segmentation to living, breathing biometrics.- The Ethical Minefields of Emotional AI, Privacy, and Surveillance in Healthcare.- And the future: wearable ecosystems, digital twins, and AI-powered brand empathy.Grounded in research, rich in human stories, and fueled by optimism, The Wearable Edge challenges pharma leaders to not just keep up with innovation-but to lead it with clarity, courage, and conscience.Because in a world of always-on data, the most important signal... is still human.