The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires by Huffman, Cynthia

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Hardcover) (ISBN-13: 9780415220958)

Vendor: Cynthia Huffman
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires by Huffman, Cynthia

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

$250.00
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires by Huffman, Cynthia

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

$250.00
Format: Hardcover
Description
Description
x
Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

Author: Cynthia Huffman,David Glen Mick,S. Ratneshwar
ISBN-10: 0415220955
ISBN-13: 9780415220958
Publisher: Routledge
Language: English
Published: 11/16/2000
Pages: 356
Format: Hardcover
Weight: 1.48lbs
Size: 9.21h x 6.14w x 0.81d
By Cynthia Huffman
By Cynthia Huffman
x

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

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