The Wine Wars: The Mondavi Affair, Globalisation and Terroir by Torrès, O.

The Wine Wars: The Mondavi Affair, Globalisation and Terroir (Hardcover) (ISBN-13: 9780230002104)

Vendor: O. Torr鑚
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
The Wine Wars: The Mondavi Affair, Globalisation and Terroir by Torrès, O.

The Wine Wars: The Mondavi Affair, Globalisation and Terroir

$54.99
The Wine Wars: The Mondavi Affair, Globalisation and Terroir by Torrès, O.

The Wine Wars: The Mondavi Affair, Globalisation and Terroir

$54.99
Format: Hardcover
Description
Description
x
The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

Author: O. Torr鑚
ISBN-10: 0230002102
ISBN-13: 9780230002104
Publisher: Palgrave MacMillan
Language: English
Published: 07/03/2006
Pages: 170
Format: Hardcover
Weight: 0.81lbs
Size: 8.85h x 5.79w x 0.63d
By O. Torr鑚
By O. Torr鑚
x
OLIVIER TORRﾈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

Recently Viewed Products