Theory of Media Literacy: A Cognitive Approach (Hardcover) (ISBN-13: 9780761929512)

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.



Author: W. James Potter
ISBN-10: 0761929517
ISBN-13: 9780761929512
Publisher: Sage Publications, Inc
Language: English
Published: 05/05/2004
Pages: 320
Format: Hardcover
Weight: 1.23lbs
Size: 9.26h x 6.24w x 0.88d