Things the Brand Gurus don't want you to know (2nd Edition): A practical guide....it will make and save you money (Paperback) (ISBN-13: 9780994717498)

Get the professional insights behind: -

• How do you create and maintain a profitable brand?
• How do you write a brief?
• How do you know if your advertising is a failure? What is the best way to judge it?
• How do you choose an advertising agency? What are the pitfalls to look out for?
• Why is it that mavericks create great brands?
• Undermining honesty.
• The value of being small
• How can people become brands?
• The many other ways to successfully promote your company or brand, without using expensive advertising.
• How to create a website that fully engages your customers and increases your profits.
• How to create and use Social Media effectively.
• How to create your own advertising.
• Using, and creating Print, Radio, TV, and Billboard advertising.
• Where can you find the best research about your customers?
• How to create and use promotional ideas.
• Where will it all end? What are the trends?


Author: Aubrey Malden
ISBN-10: 0994717490
ISBN-13: 9780994717498
Publisher: Kejafa Knowledge Works
Language: English
Published: 01/19/2018
Pages: 244
Format: Paperback
Weight: 0.87lbs
Size: 8.27h x 5.83w x 0.66d