Thinking Points: Communicating Our American Values and Vision by Lakoff, George

Thinking Points: Communicating Our American Values and Vision (Paperback) (ISBN-13: 9780374530907)

Vendor: George Lakoff
Product type: Books
Format: Paperback
$15.00
$15.00
$15.00
Subtotal: $15.00
Thinking Points: Communicating Our American Values and Vision by Lakoff, George

Thinking Points: Communicating Our American Values and Vision

$15.00
Thinking Points: Communicating Our American Values and Vision by Lakoff, George

Thinking Points: Communicating Our American Values and Vision

$15.00
Format: Paperback
Description
Description
x

Two years ago George Lakoff published the bestselling Don't Think of an Elephant Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language--and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

Author: George Lakoff, Rockridge Institute
ISBN-10: 0374530904
ISBN-13: 9780374530907
Publisher: Farrar, Strauss & Giroux-3pl
Language: English
Published: 10/03/2006
Pages: 176
Format: Paperback
Weight: 0.35lbs
Size: 8.20h x 5.50w x 0.60d

Review Citation(s):
Library Journal 11/15/2006 pg. 82
By George Lakoff
By George Lakoff
x

George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of Whose Freedom?, Don't Think of an Elephant!, and Moral Politics, as well as seminal books in linguistics, including Metaphors We Live By (with Mark Johnson).

The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate.

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