This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story (Paperback) (ISBN-13: 9780471147497)

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!

Author: Peter Bieler
ISBN-10: 0471147494
ISBN-13: 9780471147497
Publisher: Wiley
Language: English
Published: 05/28/1996
Pages: 224
Format: Paperback
Weight: 0.70lbs
Size: 9.18h x 6.32w x 0.49d

Review Citation(s):
Publishers Weekly 05/20/1996 pg. 246
Booklist 07/01/1996 pg. 1786