This One Time, at Brand Camp (Paperback) (ISBN-13: 9781435759671)

The second collection (2008) from Tom Fishburne's Brand Camp series. Includes over 100 cheeky marketing cartoons from 2005 to 2008, complete with liner notes on each one, and a forward by Jackie Huba, co-author of "Creating Customer Evangelists." Brand Camp cartoons cover provocative business issues on marketing, innovation, sustainability, design, and management. First drawn on the backs of Harvard Business School cases as a popular student strip and later emailed to a handful of colleagues at General Mills, Brand Camp has grown by word-of-mouth to reach thousands of marketers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal.

Author: Tom Fishburne
ISBN-10: 1435759672
ISBN-13: 9781435759671
Publisher: Lulu.com
Language: English
Published: 08/14/2008
Pages: 128
Format: Paperback
Weight: 0.53lbs
Size: 9.69h x 7.44w x 0.27d