This Won't Be Pretty: First-Year Lessons for the Female Entrepreneur (Paperback) (ISBN-13: 9781989737125)

Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room. Some are. Many are not.

This is a book for the latter. With a background in education and creative writing, Cassandra D'Alessio never intended to be a business owner. But after feeling unfulfilled in her career, she started and grew a successful marketing business without any real guidebook or role model. In This Won't Be Pretty, she now shares the lessons from her first year as an entrepreneur, including real-world tactics for businesswomen of all industries, backgrounds and personality types.

In This Won't Be Pretty, you'll learn:

• How to build an authentic brand that consistently represents your business
• How to find the right clients who you're best positioned to serve
• How to fire the wrong clients in order to grow your business
• How to adapt to the always-changing environment of entrepreneurship
• How to overcome failure and learn valuable lessons from it

From side-hustling accountants to app-designing engineers, female entrepreneurship is for all. Part memoir, part business strategy, This Won't Be Pretty is a real look at the chaos, humor and sometimes difficult lessons of your first year in business and how that first year can alter your life forever - in the best way possible.