Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Tips and Traps for Marketing Your Business (Paperback) (ISBN-13: 9780071494892)
Vendor:
Scott W. Cooper
Product type:
Books
- $24.00
$24.00- $24.00
- Unit price
- per
Subtotal:
$24.00
Description
xWin new customers--and keep them coming back
Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.
- Connect with your target market
- Unlock hidden streams of profit and increase sales
- Develop and deliver a compelling story for your brand
- Effectively and profitably manage customer relationships
- Determine how much media weight is enough and how to avoid spending too much
- Attract customers to your Web site
Author: Scott W. Cooper,Fritz P. Grutzner,Birk P. Cooper
ISBN-10: 0071494898
ISBN-13: 9780071494892
Publisher: McGraw-Hill Companies
Language: English
Published: 03/01/2008
Pages: 256
Format: Paperback
Weight: 1.17lbs
Size: 9.17h x 7.28w x 0.56d
By Scott W. Cooper
xScott W. Cooper is president of Marketing Engine Group, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-Day Marketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.
Recently Viewed Products
- Choosing a selection results in a full page refresh.