To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record by Mirvis, Philip H.

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record (Paperback) (ISBN-13: 9780470626924)

Vendor: Philip H. Mirvis
Product type: Books
Format: Paperback
$35.00
$35.00
$35.00
Subtotal: $35.00
To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record by Mirvis, Philip H.

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

$35.00
To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record by Mirvis, Philip H.

To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

$35.00
Format: Paperback
Description
Description
x
"To the Desert and Back" ist eine spannende und gleichzeitig 舫 erst lehrreiche Geschichte ?er die Durchf?rung von umfangreichen Unternehmensver舅derungen auf allen Ebenen. Sie erz臧lt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Ma nahmen VdBN zum Marktf?rer gemacht hat. Die ideale Lekt?e f? alle Consultants, F?rungskr臟te und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer F?le von Best Practices.

Author: Philip H. Mirvis, Karen Ayas, George Roth
ISBN-10: 0470626925
ISBN-13: 9780470626924
Publisher: Jossey-Bass
Language: English
Published: 05/13/2002
Pages: 280
Format: Paperback
Weight: 0.91lbs
Size: 9.00h x 6.00w x 0.63d
By Philip H. Mirvis
By Philip H. Mirvis
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Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass.

Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.

George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.

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