Tools of Engagement: Converting customers from targets to partners. (Paperback) (ISBN-13: 9781439217115)

We are on the brink of great change, and the marketing landscape as we once knew it is over. Customers expect more from us than ever before and the rewards can be staggering. Old school marketing, through tools of interruption, is becoming less and less effective. We find ourselves in a world where we must move away from interruption marketing and into a new system called engagement marketing. Engagement is about providing customers with experiences. It's about treating customers the way they want to be treated and letting them know they really matter. Customers are not targets; they are partners in your success. Tools of Engagement: Converting customers from targets to partners, will help you develop positive shopping experiences and turn your customers into a virtual army of marketers.

Author: Tom Raycove
ISBN-10: 1439217114
ISBN-13: 9781439217115
Publisher: Booksurge Publishing
Language: English
Published: 12/11/2008
Pages: 216
Format: Paperback
Weight: 0.65lbs
Size: 9.00h x 6.00w x 0.46d