Tools of the Trade: Modern Marketing for Construction Brands (Paperback) (ISBN-13: 9780984931903)

TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program.

Author: Neil M. Brown
ISBN-10: 0984931902
ISBN-13: 9780984931903
Publisher: RB Communications, Inc.
Language: English
Published: 01/09/2012
Pages: 216
Format: Paperback
Weight: 1.55lbs
Size: 10.90h x 8.40w x 0.70d