Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms by Mei, Xiang Ying Ying

Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms (Paperback) (ISBN-13: 9781032372181)

Vendor: Xiang Ying Ying Mei
Product type: Books
Format: Paperback
$48.95
$48.95
$48.95
Subtotal: $48.95
Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms by Mei, Xiang Ying Ying

Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms

$48.95
Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms by Mei, Xiang Ying Ying

Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms

$48.95
Format: Paperback
Description
Description
x
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour. It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking. This book provides insights on the development and trends in the tourism industry in the 'new' technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.

Author: Xiang Ying Ying Mei
ISBN-10: 1032372184
ISBN-13: 9781032372181
Publisher: Routledge
Language: English
Published: 10/02/2023
Pages: 224
Format: Paperback
Weight: 0.75lbs
Size: 9.21h x 6.14w x 0.51d
By Xiang Ying Ying Mei
By Xiang Ying Ying Mei
x

Xiang Ying Mei is an associate professor in marketing and the study program manager for the Master of Science in Business Administration at Inland Norway University of Applied Sciences. She holds a PhD in tourism management from the University of Queensland, Australia. In addition to years of practical experience in the service industries, her research interests range from government policies, innovation, regional development, tourism management and development, experience economy, consumer behaviour and marketing, to digital learning tools and student engagement in higher education. Mei has previously published in several renowned international journals.

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