Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by Avraham, Eli

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East (Hardcover) (ISBN-13: 9781137342140)

Vendor: Eli Avraham
Product type: Books
Format: Hardcover
$129.99
$129.99
$129.99
Subtotal: $129.99
Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by Avraham, Eli

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

$129.99
Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by Avraham, Eli

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

$129.99
Format: Hardcover
Description
Description
x
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Author: Eli Avraham,Eran Ketter
ISBN-10: 1137342145
ISBN-13: 9781137342140
Publisher: Palgrave MacMillan
Language: English
Published: 10/26/2015
Pages: 193
Format: Hardcover
Weight: 0.85lbs
Size: 8.50h x 5.50w x 0.50d
By Eli Avraham
By Eli Avraham
x
Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.

Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.

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