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This book explores the application of psychological theories to tourist behaviour and experience. It offers new insights and provides final year and postgraduate students with an understanding of core psychological perspectives and an accessible resource within one volume for those researching tourist behaviour and consumer experiences.
Chris Ryan is Professor, BUU China-New Zealand Tourism Research Unit, University of Waikato Management School, New Zealand. His research interests include tourist behaviour, intention and perception.
Xiaoyu (Nancy) Zhang is an Associate Professor at the College of Tourism, Beijing Union University, China. Her research interests include tourist behaviour, as well as film and literary tourism.
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