Trademarks by Blackett, Tom

Trademarks (Paperback) (ISBN-13: 9781349147212)

Vendor: Tom Blackett
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Trademarks by Blackett, Tom

Trademarks

$54.99
Trademarks by Blackett, Tom

Trademarks

$54.99
Format: Paperback
Description
Description
x
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

Author: Tom Blackett
ISBN-10: 1349147214
ISBN-13: 9781349147212
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/1998
Pages: 142
Format: Paperback
Weight: 0.50lbs
Size: 9.21h x 6.14w x 0.33d
By Tom Blackett
By Tom Blackett
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TOM BLACKETT is Group Deputy Chairman of the Interbrand Group plc. He has contributed to several books on brands including The World's Greatest Brands (Macmillan, 1996) and Brands: the New Wealth Creators (Macmillan, 1997).

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