Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by Silverstein, Michael J.

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them (Paperback) (ISBN-13: 9781591840701)

Vendor: Michael J. Silverstein
Product type: Books
Format: Paperback
$24.00
$24.00
$24.00
Subtotal: $24.00
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by Silverstein, Michael J.

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

$24.00
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by Silverstein, Michael J.

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

$24.00
Format: Paperback
Description
Description
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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Author: Michael J. Silverstein, Neil Fiske, John Butman
ISBN-10: 1591840708
ISBN-13: 9781591840701
Publisher: Penguin Publishing Group
Language: English
Published: 05/01/2008
Pages: 320
Format: Paperback
Weight: 0.65lbs
Size: 8.47h x 5.48w x 0.83d
By Michael J. Silverstein
By Michael J. Silverstein
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Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.


Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.


John Butman is an established business author and journalist.

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