Train Nonprofit Managers in Big Data (Paperback) (ISBN-13: 9784409802014)

This nonexperimental, survey-based online quantitative study on nonprofit managers' technical training measures the extent of the influence on big data technology use. The unified theory of acceptance and use of technology is a theoretical framework to

determine whether business managers are trained to have know-how in using big data technology. This study followed a quantitative methodology to help narrow the gap in research between what is not known in relation to the nonprofit manager's technical training on the use of big data technology. Today's data is the most critical asset, but progress toward big data technology-oriented usage needs to be accessed by the nonprofit.