Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World (Paperback) (ISBN-13: 9781637147559)

Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.

"I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine

"Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune

"The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co.

"The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM

Author: Jerry Wind, Nitin Rakesh
ISBN-10: 1637147554
ISBN-13: 9781637147559
Publisher: Notion Press
Language: English
Published: 11/26/2020
Pages: 554
Format: Paperback
Weight: 1.77lbs
Size: 9.00h x 6.00w x 1.23d

Review Citation(s):
Kirkus Reviews 10/15/2021