Transformations of Retailing in Europe after 1945 (Hardcover) (ISBN-13: 9781409424444)

The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending.

Author: Lydia Langer
ISBN-10: 1409424448
ISBN-13: 9781409424444
Publisher: Routledge
Language: English
Published: 09/05/2012
Pages: 256
Format: Hardcover
Weight: 1.18lbs
Size: 9.21h x 6.14w x 0.63d