Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior by Einav, Gali

Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior (Hardcover) (ISBN-13: 9783030953294)

Vendor: Gali Einav
Product type: Books
Format: Hardcover
$179.99
$179.99
$179.99
Subtotal: $179.99
Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior by Einav, Gali

Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior

$179.99
Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior by Einav, Gali

Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior

$179.99
Format: Hardcover
Description
Description
x

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.



Author: Gali Einav
ISBN-10: 3030953297
ISBN-13: 9783030953294
Publisher: Springer
Language: English
Published: 04/23/2022
Pages: 132
Format: Hardcover
Weight: 0.85lbs
Size: 9.21h x 6.14w x 0.38d
By Gali Einav
By Gali Einav
x

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart" Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).

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