Transnational Marketing in the Information Age (Paperback) (ISBN-13: 9781138986060)

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

Author: Diane M. Desimone
ISBN-10: 1138986062
ISBN-13: 9781138986060
Publisher: Routledge
Language: English
Published: 09/02/2016
Pages: 164
Format: Paperback