Traversing the Valley of Death: A practical guide for corporate innovation leaders by Mugge, Paul C.

Traversing the Valley of Death: A practical guide for corporate innovation leaders (Paperback) (ISBN-13: 9780990985310)

Vendor: Paul C. Mugge
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
Traversing the Valley of Death: A practical guide for corporate innovation leaders by Mugge, Paul C.

Traversing the Valley of Death: A practical guide for corporate innovation leaders

$19.95
Traversing the Valley of Death: A practical guide for corporate innovation leaders by Mugge, Paul C.

Traversing the Valley of Death: A practical guide for corporate innovation leaders

$19.95
Format: Paperback
Description
Description
x
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

Author: Paul C. Mugge, Stephen K. Markham Ph. D.
ISBN-10: 0990985318
ISBN-13: 9780990985310
Publisher: Stephen K Markham
Language: English
Published: 12/15/2014
Pages: 216
Format: Paperback
Weight: 0.65lbs
Size: 9.02h x 5.98w x 0.46d
By Paul C. Mugge
By Paul C. Mugge
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Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

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