Trendology: Building an Advantage Through Data-Driven Real-Time Marketing by Kerns, C.

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing (Hardcover) (ISBN-13: 9781137479556)

Vendor: C. Kerns
Product type: Books
Format: Hardcover
$27.99
$27.99
$27.99
Subtotal: $27.99
Trendology: Building an Advantage Through Data-Driven Real-Time Marketing by Kerns, C.

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

$27.99
Trendology: Building an Advantage Through Data-Driven Real-Time Marketing by Kerns, C.

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

$27.99
Format: Hardcover
Description
Description
x
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Author: C. Kerns
ISBN-10: 1137479558
ISBN-13: 9781137479556
Publisher: Palgrave MacMillan
Language: English
Published: 11/11/2014
Pages: 234
Format: Hardcover
Weight: 0.93lbs
Size: 9.57h x 6.24w x 0.90d
Award: Axiom Business Book Awards - Bronze Medal Winner
By C. Kerns
By C. Kerns
x
Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world's largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world. Previously, he led Digital Analytics at Bazaarvoice, mining user-generated content for groundbreaking insights. In an earlier role, Kerns served as head of the Digital Analytics group for the global agency POSSIBLE, where he helped Fortune 500 clients like Ford, Microsoft, and Nike maximize their digital performance. His research has appeared in The New York Times, Forbes, USA Today, and AdWeek, among other publications. Follow him at @chriskerns.

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