Trends and Innovations in Marketing Information Systems (Hardcover) (ISBN-13: 9781466684591)

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Author: Theodosios Tsiakis
ISBN-10: 1466684593
ISBN-13: 9781466684591
Publisher: Business Science Reference
Language: English
Published: 10/21/2015
Pages: 476
Format: Hardcover
Weight: 3.05lbs
Size: 11.00h x 8.50w x 1.06d