Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process by Richardson, Brendan

Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process (Paperback) (ISBN-13: 9781349350094)

Vendor: Brendan Richardson
Product type: Books
Format: Paperback
$42.00
$42.00
$42.00
Subtotal: $42.00
Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process by Richardson, Brendan

Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

$42.00
Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process by Richardson, Brendan

Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

$42.00
Format: Paperback
Description
Description
x
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Author: Brendan Richardson
ISBN-10: 1349350095
ISBN-13: 9781349350094
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2013
Pages: 184
Format: Paperback
Weight: 0.64lbs
Size: 9.21h x 6.14w x 0.43d
By Brendan Richardson
By Brendan Richardson
x
Brendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.

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