Trigger Fingers: Personal Branding Through Storytelling (Paperback) (ISBN-13: 9781771805582)

Eighteen stories that will educate, entertain and impart lessons on personal branding.

In Digital, we fixate on future-proofing, forecasting and iterating for further fortunes. But much of what has made me an effective marketer is entrenched in my past. Through these stories, you'll match the lessons to your unique qualities, and we'll apply them to your craft too. So all that remains is to ask yourself: what do you want to be known for?