Triumph Over Toothpicks: The Essential Guide to Business in the Digital Age (Paperback) (ISBN-13: 9780996192804)

More FUN than you ever had MAKING A PROFIT! Run a small business? You know all that digital stuff? (The stuff you wish you could ignore? The stuff that drives you nuts?) Yup, that stuff. It's actually the secret to profits: real, big, tasty profits. Deb Di Gregorio will teach you how to grab those profits. But there's a catch: It will be fun. It will be fun when Deb shows you how to: - ...get to know customers better than they know themselves - ...build a DIY strategy around your precise goals ($$$ + whatever else) - ...lay bait for new customers, and watch them bite - ...make customers happy to be loyal - ...fix what's not working, and do better - ...stop wasting your money! It will be fun when Deb tells you: - ...all you need to know about digital, mobile, the web (and what you can safely ignore) - ...the real truth about Google, Facebook, and the people who use them - ...which jargon translates to profits (KPI) and which doesn't (SEO) You can learn this stuff. You can do this stuff. It works. It's fun. How can this POSSIBLY be a business book? How can you POSSIBLY pass it up? Multiple Choice Question Eventually, you'll have to master digital marketing. How do you want to do it? [ ] A. From some book that drones on and on and on and on and on? [ ] B. From some high-priced consultant? [ ] C. The hard way, from your own very expensive mistakes? [X] D. From Deb, who's done it all, lived to tell, and somehow remained hilarious?