True: A Technique For Finding Insights. (Paperback) (ISBN-13: 9788797189931)

Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources

Author: Martin Gjerlf
ISBN-10: 8797189936
ISBN-13: 9788797189931
Publisher: True. a Technique for Finding Insights.
Language: English
Published: 08/04/2020
Pages: 102
Format: Paperback
Weight: 0.24lbs
Size: 8.00h x 5.00w x 0.21d