True Success: What It Means and How Organizations Can Achieve It (Paperback) (ISBN-13: 9780595405268)

Business, non-profit and government leaders who want leverage for improving their organizations' performance will find answers in True Success. Unlike most management books, True Success provides fresh insights into fundamental but uncomfortable truths about organizations and success.

A truly successful organization establishes a navigation and guidance system and process to understand its external environment and internal capabilities, to identify and assess attractive opportunities, and to generate and implement creative ideas about how to address these.

By describing how such a system and process works, for both single and multi-businesses organizations, True Success empowers its readers to become more effective leaders and to enjoy greater personal success.

"Most management books are like instant oatmeal; hot for a minute and ultimately bland and boring. Arnold Judson has found a way to provide plenty of meat, encapsulating his diverse consulting experiences in a thoughtful and thought-provoking set of ideas that any senior manager could use. Although the writing and examples are lively, it will take work, just as successful managing does. But there are great concepts, vivid examples and practical implementation guidelines for leaders serious about creating true success."
-Allan R. Cohen
Edward A. Madden Distinguished Professor of Global Leadership, Babson College Co-Author of Influence without Authority and Power Up, best-selling books on leadership.