Trust and Marketing Communication in the Food Industry: Traditional, Modern, and Ai-Driven Approaches by Górska-Warsewicz, Hanna

Trust and Marketing Communication in the Food Industry: Traditional, Modern, and Ai-Driven Approaches (Hardcover) (ISBN-13: 9781032953427)

Vendor: Hanna Górska-Warsewicz
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Trust and Marketing Communication in the Food Industry: Traditional, Modern, and Ai-Driven Approaches by Górska-Warsewicz, Hanna

Trust and Marketing Communication in the Food Industry: Traditional, Modern, and Ai-Driven Approaches

$200.00
Trust and Marketing Communication in the Food Industry: Traditional, Modern, and Ai-Driven Approaches by Górska-Warsewicz, Hanna

Trust and Marketing Communication in the Food Industry: Traditional, Modern, and Ai-Driven Approaches

$200.00
Format: Hardcover
Description
Description
x

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication



Author: Hanna Górska-Warsewicz,Irena Ozimek,Olena Kulykovets
ISBN-10: 103295342X
ISBN-13: 9781032953427
Publisher: Routledge
Language: English
Published: 01/22/2026
Pages: 228
Format: Hardcover
Weight: 1.07lbs
Size: 9.00h x 6.00w x 0.56d
By Hanna Górska-Warsewicz
By Hanna Górska-Warsewicz
x

Hanna Górska-Warsewicz is Associate Professor in the Management Institute at the Warsaw University of Life Sciences, Poland.

Irena Ozimek is Professor in the Management Institute at the Warsaw University of Life Sciences, Poland.

Olena Kulykovets is Assistant Professor in the Management Institute at the Warsaw University of Life Sciences, Poland.

Julita Szlachciuk is Assistant Professor in the Food Market and Consumer Research Department within the Institute of Human Nutrition at the Warsaw University of Life Sciences, Poland.

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