Trust and Transformative Technologies: a Public Relations Essay (Paperback) (ISBN-13: 9781727269710)

It all began when I started to use computerisation for media evaluation in the late 1970's (when I wrote the Kogan Page book 'Evaluating Press Coverage). Later, in the 1990's I wrote books on internet moderated PR (notably Online Public Relations, Kogan Page) and I have not stopped since. These essays are my perspective after a career covering political organisation (local, Parliamentary and European election management), corporate affairs (Lancer Boss Group), PR evaluation (Founded Media Measurement), press relations (Phillips and Company) and corporate digital consultancy (including a Central Bank). I have published five text books for the PR sector, lectured at five universities and spoken at conferences on four continents. I am well published in academic journals on PR subjects and continue to lecture part time in Lisbon and UK universities. I am a Fellow of the Chartered Institute of Public Relations. Now, in my, so called, retirement, I need something that is not walking the dog and grandchild sitting.