Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry by Ebert, Tara

Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry (Paperback) (ISBN-13: 9783834916228)

Vendor: Tara Ebert
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry by Ebert, Tara

Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry

$54.99
Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry by Ebert, Tara

Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry

$54.99
Format: Paperback
Description
Description
x
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

Author: Tara Ebert
ISBN-10: 3834916226
ISBN-13: 9783834916228
Publisher: Gabler Verlag
Language: English
Published: 07/15/2009
Pages: 198
Format: Paperback
Weight: 0.59lbs
Size: 8.27h x 5.83w x 0.46d
By Tara Ebert
By Tara Ebert
x
Dr. Tara Ebert promovierte bei Prof. Dr. Manfred Schwaiger am Institut f? Marktorientierte Unternehmensf?rung der Ludwig-Maximilians-Universit舩 M?chen.

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