Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by Padua, D.

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web (Paperback) (ISBN-13: 9781349351541)

Vendor: D. Padua
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by Padua, D.

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

$109.99
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by Padua, D.

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

$109.99
Format: Paperback
Description
Description
x
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Author: D. Padua
ISBN-10: 1349351547
ISBN-13: 9781349351541
Publisher: Palgrave MacMillan
Language: English
Published: 07/31/2012
Pages: 231
Format: Paperback
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.59d
By D. Padua
By D. Padua
x
DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

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