Tuned In by Myers, Phil

Tuned In (Hardcover) (ISBN-13: 9780470260364)

Vendor: Craig Stull
Product type: Books
Format: Hardcover
$27.95
$27.95
$27.95
Subtotal: $27.95
Tuned In by Myers, Phil

Tuned In

$27.95
Tuned In by Myers, Phil

Tuned In

$27.95
Format: Hardcover
Description
Description
x
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Author: Craig Stull, Phil Myers, David Meerman Scott
ISBN-10: 047026036X
ISBN-13: 9780470260364
Publisher: Wiley
Language: English
Published: 06/01/2008
Pages: 224
Format: Hardcover
Weight: 0.87lbs
Size: 9.28h x 6.36w x 0.84d

Review Citation(s):
Publishers Weekly 04/07/2008 pg. 56
By Craig Stull
By Craig Stull
x

CRAIG STULL is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.

PHIL MYERS is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.

DAVID MEERMAN SCOTT is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.

Visit: www.tunedinbook.com.

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