TV Commercials: How to Make Them: or, How Big is the Boat? by Cury, Ivan

TV Commercials: How to Make Them: or, How Big is the Boat? (Paperback) (ISBN-13: 9780240805924)

Vendor: Ivan Cury
Product type: Books
Format: Paperback
$71.99
$71.99
$71.99
Subtotal: $71.99
TV Commercials: How to Make Them: or, How Big is the Boat? by Cury, Ivan

TV Commercials: How to Make Them: or, How Big is the Boat?

$71.99
TV Commercials: How to Make Them: or, How Big is the Boat? by Cury, Ivan

TV Commercials: How to Make Them: or, How Big is the Boat?

$71.99
Format: Paperback
Description
Description
x
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Author: Ivan Cury
ISBN-10: 0240805925
ISBN-13: 9780240805924
Publisher: Routledge
Language: English
Published: 10/19/2004
Pages: 246
Format: Paperback
Weight: 0.98lbs
Size: 9.99h x 6.77w x 0.54d
By Ivan Cury
By Ivan Cury
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Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

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