Tweening the Girl: The Crystallization of the Tween Market by Mazzarella, Sharon R.

Tweening the Girl: The Crystallization of the Tween Market (Paperback) (ISBN-13: 9781433121753)

Vendor: Sharon R. Mazzarella
Product type: Books
Format: Paperback
$48.15
$48.15
$48.15
Subtotal: $48.15
Tweening the Girl: The Crystallization of the Tween Market by Mazzarella, Sharon R.

Tweening the Girl: The Crystallization of the Tween Market

$48.15
Tweening the Girl: The Crystallization of the Tween Market by Mazzarella, Sharon R.

Tweening the Girl: The Crystallization of the Tween Market

$48.15
Format: Paperback
Description
Description
x
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Author: Sharon R. Mazzarella, Natalie Coulter
ISBN-10: 1433121751
ISBN-13: 9781433121753
Publisher: Peter Lang Inc., International Academic Publi
Language: English
Published: 02/28/2014
Pages: 191
Format: Paperback
Weight: 0.70lbs
Size: 8.30h x 5.80w x 0.60d
By Sharon R. Mazzarella
By Sharon R. Mazzarella
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Natalie Coulter (PhD, Simon Fraser University) is Assistant Professor of Communication Studies at York University. She is a founding member of ARCYP (Association for Research on the Cultures of Young People) and has published in a number of journals including the Canadian Journal of Communication and Jeunesse.

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