Twitter Ads (Paperback) (ISBN-13: 9781648303814)

Twitter is an incredibly powerful online news and social networking service. It's in a unique league of it's own due to several features that set it apart from other social networking platforms like Facebook, LinkedIn, and GooglePlus. Firstly, one of the main functions and uses of Twitter is as a news/events broadcasting channel. In many ways it's more like a news ticker than a social networking platform (albeit a news ticker where you get to choose what news you want to hear about by choosing who you follow). In fact, it's become a must-have resource for news networks and journalists who want to stay in the know about anything newsworthy in their areas. Journalists make up almost 25% of all verified Twitter accounts. Secondly, Twitter is all about short burst broadcasts. All posts consist of tiny bite sized messages, called Tweets, of 140 characters or less, or some combination of video/images and text. Users can broadcast and receive these messages via SMS, Mobile App, and the Twitter website interface.