Typography (Paperback) (ISBN-13: 9781474225281)

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

Author: Paul Harris, Gavin Ambrose
ISBN-10: 1474225284
ISBN-13: 9781474225281
Publisher: Bloomsbury Visual Arts
Language: English
Published: 02/23/2017
Pages: 200
Format: Paperback
Weight: 1.10lbs
Size: 9.00h x 6.30w x 0.60d