Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model (Hardcover) (ISBN-13: 9781576751671)

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.

The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

Author: Donald Mitchell, Carol Coles
ISBN-10: 1576751678
ISBN-13: 9781576751671
Publisher: Berrett-Koehler Publishers
Language: English
Published: 03/01/2003
Pages: 300
Format: Hardcover
Weight: 1.45lbs
Size: 9.58h x 6.34w x 1.12d

Review Citation(s):
Publishers Weekly 03/04/2003