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The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
Author: Donald Mitchell, Carol Coles
ISBN-10: 1576751678
ISBN-13: 9781576751671
Publisher: Berrett-Koehler Publishers
Language: English
Published: 03/01/2003
Pages: 300
Format: Hardcover
Weight: 1.45lbs
Size: 9.58h x 6.34w x 1.12d
Review Citation(s):
Publishers Weekly 03/04/2003
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