Ultimate Guide to Social Media Marketing (Paperback) (ISBN-13: 9781642011845)

Unlock the Power of Social Media Marketing for Your Business!

Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

• Why businesses need to embrace social media marketing
• Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
• Learning how to craft your business's social media strategy using today's formats
• How to leverage images and video in your social media outreach
• How to Leverage AI in your campaigns
• Building your business social marketing team
• Measure your social media outreach progress and improve your performance over time