Un-Copy-Paste-Able: How to Build a Personal Brand People Trust on Social Media (Hardcover) (ISBN-13: 9798891389670)

If social media feels exhausting, cringey, or like it's just not you, you're not alone. You didn't grow up with a camera in your face. As a Gen Xer or boomer, you established your career before social media existed. You built your business in the real world--through reputation, relationships, and results. Now, all the advice you see about growing online seems designed for people who want to be full-time content creators.