Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget by Clancy, Kevin J.

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget (Paperback) (ISBN-13: 9780761915829)

Vendor: Kevin J. Clancy
Product type: Books
Format: Paperback
$126.00
$126.00
$126.00
Subtotal: $126.00
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget by Clancy, Kevin J.

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

$126.00
Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget by Clancy, Kevin J.

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

$126.00
Format: Paperback
Description
Description
x
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Author: Kevin J. Clancy,David W. Lloyd
ISBN-10: 0761915826
ISBN-13: 9780761915829
Publisher: Sage Publications, Inc
Language: English
Published: 08/24/1999
Pages: 244
Format: Paperback
Weight: 0.75lbs
Size: 9.16h x 6.04w x 0.52d

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