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Understanding Aesthetics for the Merchandising and Design Professional (Paperback) (ISBN-13: 9781563678097)
Vendor:
Ann Marie Fiore
Product type:
Books
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$120.00
Description
xBridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Author: Ann Marie Fiore
ISBN-10: 1563678098
ISBN-13: 9781563678097
Publisher: Fairchild Books
Language: English
Published: 04/08/2010
Pages: 416
Format: Paperback
Weight: 2.20lbs
Size: 10.90h x 8.40w x 1.10d
Author: Ann Marie Fiore
ISBN-10: 1563678098
ISBN-13: 9781563678097
Publisher: Fairchild Books
Language: English
Published: 04/08/2010
Pages: 416
Format: Paperback
Weight: 2.20lbs
Size: 10.90h x 8.40w x 1.10d
By Ann Marie Fiore
xAnn Marie Fiore is a professor, Director of Graduate
Education, and Co-Associate Chair of the Department of Apparel, Educational
Studies, and Hospitality Management at Iowa State University.
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