Understanding Branding in Higher Education: Marketing Identities by Lowrie, Anthony

Understanding Branding in Higher Education: Marketing Identities (Hardcover) (ISBN-13: 9781137560704)

Vendor: Anthony Lowrie
Product type: Books
Format: Hardcover
$139.99
$139.99
$139.99
Subtotal: $139.99
Understanding Branding in Higher Education: Marketing Identities by Lowrie, Anthony

Understanding Branding in Higher Education: Marketing Identities

$139.99
Understanding Branding in Higher Education: Marketing Identities by Lowrie, Anthony

Understanding Branding in Higher Education: Marketing Identities

$139.99
Format: Hardcover
Description
Description
x
Provides the reader with a robust theoretical account of branding higher education while providing a practical means of undertaking branding that will not isolate faculty and split the plurality of stakeholder communities

Draws on the works of Jacques Lacan and Ernesto Laclau to underpin critical radicalism
Presents an analysis based on a 3-year ethnographic study of users and providers of higher education within the university-industry-student relationship




Author: Anthony Lowrie
ISBN-10: 1137560703
ISBN-13: 9781137560704
Publisher: Palgrave MacMillan
Language: English
Published: 10/26/2017
Pages: 188
Format: Hardcover
Weight: 0.88lbs
Size: 8.27h x 5.83w x 0.50d
By Anthony Lowrie
By Anthony Lowrie
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Anthony Lowrie is Associate Professor of Marketing Communications at Emerson College, USA. He has published on branding higher education, the promotion of relevance in higher education, accreditation of business schools, research networks, service encounters in the classroom, and the influence of professor characteristics on student satisfaction and dissatisfaction.


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