Understanding Business in the Global Economy: A Multi-Level Relationship Approach (Paperback) (ISBN-13: 9780230241572)

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Author: Jonathan Swift
ISBN-10: 0230241573
ISBN-13: 9780230241572
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 11/15/2016
Pages: 424
Format: Paperback
Weight: 1.50lbs
Size: 9.60h x 7.20w x 0.80d